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The new ad format will be billed on a Cost-per-click (CPC) model. For instance, if you’re selling a brand new fashion product, you might want the ad to be displayed on WeChat Official Accounts listed in the Fashion & Lifestyle section.Įligible industries include: clothing, bags, shoes, jewelry, sportswear, cosmetics, electronics, home appliance, construction material, mother & baby, daily supply, F&B, furniture, car, entertainment, travel, education, and local life-style product. Targeting will enable to display ads on WeChat Media accounts relevant to your industry. Instead of the usual banner ads at the end of the article, this time, WeChat Official Accounts can place these ads wherever they want (only on requirement: their should be at least 300 characters both before and after the banner ads)Īdvertisers will therefore have the choice of putting the ad toward the end of the article (so it doesn’t bother their readers) or toward the beginning (so that there are more clicks and they get more revenues from the advertiser) It also requires that other influential WeChat accounts agree to manually place the ads within a specific section of their article. This new ads format can only link to Mini Program shops (e-commerce experiences built with WeChat new mini-program programming language). Displayed in the middle of WeChat Official Account articles.Tencent is testing a new format of banner advertising. As your friend list is diluted with people you only met once, such filters can help to delete the “lost connections”. This strategy made WeChat a tool for communication with your closer inner circle. For example, users could not import all friends into WeChat from QQ. Since personal WeChat accounts can only have 5,000 contacts, many WeChat users are interested in trimming their friends list.Įver since its creation, WeChat has been conservative in terms of adding friends. Contacts with no WeChat moments interactions within half a yearĪs soon as the test feature leaked out, it became a trendy topic on Chinese social media.The friends that don’t share same WeChat groups with you.
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WeChat friends that you haven’t talked to for the past 6 months.WeChat is testing a new filter to delete WeChat friends. WeChat testing a way to delete your inactive friends